
Review
From business planning to lighting to great recipes, it is all inside. I highly recommend it! — Larina Kase, PsyD, MBA, President of Performance and Success Coaching
By owning your own coffee house, you become part of a rich culture. A café is a place where people may meet to discuss politics, poetry, romance or rebellion. In our culture, coffee is accepted as social, affluent, and downright hip. In this guide you will discover: Your options for buying an existing coffee house, franchising, or opening a new coffee house How to build a coffee house (including how to find the right location and avoid costly mistakes) How to save money on equipment for your café How to market your business to a [Read More...]
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Become, Coffee, FabJob, Guide, House, Owner
October 7th, 2009 at 10:02 pm
You can get all the answers you need to get started in this business within this book. It is a great source of information on what steps you have to take to get started and run your business. Includes handy forms that cover all areas of the coffee shop business (and many that I hadn’t even considered). Well written and easy to understand.
October 8th, 2009 at 12:25 am
In the past, I’ve had the pleasure of frequenting some of the fine establishments owned by Tom Hennessy and his wife, Sandy. Seems that I always left wanting to return, and the experience was about more than product and price. In this book, Tom covers all the nuts and bolts and bells and whistles involved in creating and running a successful coffee house. Especially interesting, though, is his coverage of the intangibles and details that give the aspiring business owner an edge over the competition. What does lighting and music and temperature have to do with coffee? A lot, says Tom. When you enter a Tom Hennessy designed business, the atmosphere seems to seep into a room in your psyche where happiness and well-being reside, not only changing the comfort level there, but actually rearranging your furniture. It feels like home, but even more so. You want to be a part of it. No joke. To anyone interested in running a coffee house, or to those already in the business, buy this book, pore through it, and use the information therein to your decided advantage.