Based on the authors’ 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.
From the Publisher
Based on the authors’ 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup [Read More...]
Buy ESPRESSO! Starting and Running Your Own Specialty Coffee Business at Amazon
Cool Things Beyond Coffee: Ever wonder what percent of people speak Spanish in the US?
October 20th, 2009 at 9:31 pm
Let’s imagine you are thinking about buying that espresso stand down beside the street corner near your home. “Hmmm….wonder if that is a goldmine waiting to be mined?”
If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.
You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!
By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.
Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.