Based on the authors’ 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.
From the Publisher
Based on the authors’ 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process includi (more…)
September 3rd, 2009 at 4:26 pm
Let’s imagine you are thinking about buying that espresso stand down beside the street corner near your home. “Hmmm….wonder if that is a goldmine waiting to be mined?”
If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.
You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!
By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.
Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
September 3rd, 2009 at 10:17 pm
5.0 out of 5 stars
specialty coffee
A great book for basic understanding of what it takes to start and run a successful coffee business.
September 3rd, 2009 at 10:51 pm
3.0 out of 5 stars
Thinking about a Coffee Business??
This should be the title “Thinking about running a Coffee Business” I gave this 3 stars because it is very easy to read, straight to the point, does point out some warning signs…
September 3rd, 2009 at 11:19 pm
5.0 out of 5 stars
Very Helpful
My husband and I are business people but have never opened a coffee shop….the book was great!
September 4th, 2009 at 2:22 am
3.0 out of 5 stars
A good starter book, but lacks details
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I’d find this book educational.
September 4th, 2009 at 6:53 am
2.0 out of 5 stars
thin coffee
This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines.
September 4th, 2009 at 1:49 pm
2.0 out of 5 stars
Rather disappointing
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info…
September 4th, 2009 at 6:25 pm
2.0 out of 5 stars
Rather disappointing
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info…
September 4th, 2009 at 9:57 pm
2.0 out of 5 stars
Very Basic
This book barely skims what you will need to know to open a specialty coffee establishment. If you are interested in opening a cart or kiosk or are just toying with the idea of…
September 5th, 2009 at 1:18 am
3.0 out of 5 stars
good place to start
I ignored some of the negative comments on this book and was not disappointed. An espresso bible it is not but for an introduction to the nuts and bolts such as health department…
September 5th, 2009 at 5:57 am
1.0 out of 5 stars
don’t waste your money.
This book provided very little useful information. There are many other books out there that will really help you with your coffee adventure.