Serving the best coffee in town won’t help your business if no one knows about it! In Effective & Essential Marketing for the Specialty Coffee Retailer, Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community’s “third place” and being in third place.
Effective marketing creates awareness of and loyalty to your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants. A successful marketing program [Read More...]
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Cool Things Beyond Coffee: Do ever wonder when do Christmas sales start? You should. You can get the best Christmas Deals before Christmas and make sure that great Christmas Gifts are still available!
Fri, Mar 19, 2010
Coffee Books